The idea comes to life in his house garage used as a studio and warehouse, where Gianmarco, together with his two collaborators, began to design inspired by street cultures and contemporary trends.
Through social media channels, Pantalón Brand reveals every day the background of the company making a large part of its Community to participate.
Gianmarco Losito was born in Bari in 1997. He attended the Istituto Tecnico Commerciale A. De Viti De Marco in Triggiano, a town in the province of Bari.
Passionate about fashion, especially streetwear, he became interested in this sector in his high school years, dreaming about the creation of his own brand.
At the age of 18 he began working as a waiter in a restaurant in the center, with the aim of achieving a safe economic base to move to a city with greatest possibilities.
At the age of 19, with determination, he left his town and his friends to settle in Verona, the city from which the name of the Brand takes inspiration.
Curious to know why?
Pantalón is a word from the Veronese dialect that indicates the trousers. Gianmarco heading to work by bus overhears a lady who said aloud to go to the seamstress to adjust the "pantalón". Finding the word in question rather funny, joking with his friends from Verona he decided, almost as if by superstition, that if he had ever succeeded in creating the brand of his dreams he would call it that: Pantalón.
In January 2020, thanks to immense sacrifices, several removals and a great passion, in the garage of his residence, Gianmarco finally opens the VAT of what is now in effect the Company Pantalón Brand Losito Gianmarco.