WHAT'S Pantalón BRAND
Pantalón Brand is an Italian streetwear brand specialized in oversize style.
It was founded in May 2020 by Gianmarco Losito, a boy from Bari who after losing his job as a waiter due to the pandemic decided to risk and realize his dream.
The idea comes to life in the garage of the house used as a studio and warehouse, where Gianmarco, together with his two collaborators, began to design and design inspired by street culture and contemporary trends.
The design recognizable by simple lines and oversized fit are the strengths of the brand that aims to enhance the personality and stimulate the creativity of people, encouraging them to choose unique items and limited edition.
Through the social media channels, Pantalón Brand reveals every day the background of the company making a large part of its Community partecipate.
The main source of inspiration are the cities. In fact, Pantalón Brand does not want to be just a clothing brand, but a real journey, shared through garments that tell a story.
Gianmarco Losito was born in Bari in 1997.
Passionate about fashion, especially streetwear, he began to become interested in the sector in his high school years, dreaming of the creation of his own brand.
At the age of 18 he began working as a waiter in a restaurant in the center, with the aim of achieving a safe economic base to move to a city with the greatest possibilities.
At the age of 19, with determination, he left his country and his friends to settle in Verona, the city from which the name of the Brand takes its inspiration.
Only in January 2020 in full pandemic, thanks to immense sacrifices, several removals and a great passion, in the garage of his residence Gianmarco finally opens the VAT of what is now in all respects the Company Pantalón Brand Losito Gianmarco.